Picture this: Your start-up has the opportunity to bag a big order from a top-name client, but you’re not sure you have the resources to fulfil it. Know the feeling? Or how about this: An important customer offers to visit you at your office, and you cringe at them discovering your cramped workplace … [Read more...]
Archives for December 2016
Changing Direction: Three Traps to Avoid when Pivoting
In 2009, a group of founders launched Tote, a location-savvy mobile shopping app that could track prices of clothes, shoes, and so forth. The shopping app did not take off – in part because they were too early in the game. But the founders made an interesting observation: Although people were … [Read more...]
Why the First Customer is so Special
Although winning the first customer is a memorable event for any founder, successful startups work as though that first customer were already at the table, long before that seat is occupied. Early days of a new venture are filled with uncertainty. That’s the time when just the idea of a first … [Read more...]