Here is a simple list to remember, extracted from my speech at 20th Harbinger Group Annual Awards Function.
1. If you want to jump into business, jump with both your feet.
2. Money is the result of business, not its sole purpose.
3. Never lie to a customer.
4. Reward employees on merit.
5. Sell and do what you are passionate about – business thrives on passion.
Of course, I have deleted all the funny examples that accompanied the recitation of these rules. Hope the summary helps.